At Lovemart we take pride in knowing all our material is eco-friendly.
at Lovemart All our fabric and material used for our Exclusive lingerie line is imported from France and Italy.
Lovemart is Revolutionizing the Lingerie Industry by providing customers with the highest quality material at the most affordable pricing.
Lovemart History Facts -
The lingerie market at the turn of the 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter colours.
The global lingerie market in 2003 was estimated at $29 billion, while in 2005, bras accounted for 56 per cent of the lingerie market and briefs represented 29 per cent. The United States’s largest lingerie retailer, Victoria's Secret, operates almost exclusively in North America, but the European market is fragmented, with Triumph International and DB Apparel predominant. Also prominent are French lingerie houses, including Chantelle, Aubade and Simone Pérèle, each with a long history and a commitment to innovation and French style. Since the mid-1990s, women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media are fuelling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.
The concept of lingerie is a visually appealing undergarment that was developed during the late nineteenth century. Lady Duff-Gordon of Lucile was a pioneer in developing lingerie that freed women from more restrictive corsets. Through the first half of the 20th century, women wore underwear for three primary reasons: to alter their outward shape (first with corsets and later with girdles or brassieres), for hygienic reasons and for modesty. Before the invention of crinoline, women's underwear was often very large and bulky.